Contenido
Presentación. Transmedia not dead
Carlos A. Scolari 7
Transmedia Storytelling
and Cultural Heritage Tourism
Nicole Basaraba – Owen Conlan – Jennifer Edmond – Peter Arnds 11
Recursos y prácticas transmedia
en el ámbito educativo
María Luisa Zorrilla Abascal 27
Cultura colaborativa y cultura participativa
en la narrativa transmedia
Vicente Gosciola – Tatiane Eulália Mendes de Carvalho –
Jaqueline de Oliveira 41
The Transmedia News Coverage of the 2016
Rio Olympics
Renira Rampazzo Gambarato – Geane Carvalho Alzamora –
Lorena Peret Teixeira Tárcia 59
The Self as Transmediated Story:
Examining Performance and Identity
On A Life Storytelling Social Media Site
Michael Humphrey 79
Modular Stories: An Examination of Multi-Modal
Transtexts in Relation to The Modular Body
James Dalby 99
Multiplicación audiovisual entre plataformas:
el proyecto @julietacapuleto
Vicente Gosciola – Tainan Dandara Costa Bacelar Pinheiro –
Ademir Silveira Correa – Maira Tomyama Toledo –
Leyslie de Oliveira Emiliano Martins Pereira –
Bruno Gabriel Soares Ribeiro – Fabiana Veiga Guerra –
Amanda Virgínia Dias Torres Silva – Beatriz da Cunha Souza Moreno –
Alessandra Garcia Grandini 115
Alfabetismos transmedia: cultura maker
y aprendizajes colaborativos
en el mundo hiperconectado
José Manuel Corona Rodríguez 131
Reflections on the TV reception instance
in the ambience of transmediality and interactivity
Alexandre Kieling – Amanda Caroline Rodrigues – Kênia Freitas 151
Transmedia in Brazilian telenovelas: A study of
three cases in Rede Globo Television Network
Inara Rosas – Hanna Nolasco 161
Audiencias, ciudadanos y prosumidores
en los medios digitales: el caso de Alexei Navalny
y la Snow Revolution
Daniel Higuita Olaya 183
Beyond Hollywood: Transmedia Strategy
for Niche Audiences
Cameron Cliff 207
The Digital Marketing Power of Transmedia:
Applying Keller’s Brand Resonance Pyramid
to the Marvel Cinematic Universe
Stuart Francis – Pericles ‘asher’ Rospigliosi – Bruce Samuel 235
