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Consumer Cultural Studies
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Consumer Cultural Studies

Formatos

Formatos

Estado: Activo
ISBN-13: 9789585544253
Tamaño: 17 x 24 cm
Peso: 0.2200 kg
Número absoluto de páginas: 132 Páginas
Tipo de edición: Nueva edición
Fecha de publicación: 2018
Tipo de restricción de venta: Exclusivo para un punto o canal de venta
Distribuidor de la editorial: Editorial Politécnico Grancolombiano
Disponibilidad del producto: Disponible. Sin detalles.
Precio: (COP) 45000

CONTENTS 

PRESENTATION

CHAPTER 1 
CONSUMER CULTURE STUDIES, A GLANCE AT THE LITERATURE'S 
CONTRIBUTIONS TO THE CONCEPT 
INTRODUCTION 
Defining the area of study and time period
Consumer culture studies
Publication trend
Type of text according to publication format
STUDY CONCEPT AND ASSOCIATED VARIABLES 
Methodology introduced by the texts reviewed
Instrument (scale.Iog, guide) 
Type of sampling
CONCLUSIONS
REFERENCES

CHAPTER 2
CONSUMER DECISION PROCESS EXPLORATlON: 
LUXURY FASHlON PRODUCTS IN BOGOTÁ
INTRODUCTION 
LITERATURE REVlEW 
METHODOLOGICAL APPROACH 
Selection of participants
Description of the variables 
Instruments 
RESULTS' 
Analysis system for processing information' 
Semantic network  
Dimensions and codes' 
ANALYSIS OF TRE RESULTS " 
Schematic of the purchase decision process  
DISCUSSION' 
CONCLUSIONS' 
REFERENCES, 
 
CHAPTER 3 
INTERNET MARKETING COMMUNICATIONS 
OF TRADE ENTERPRISES IN UKRAINE 
METHOD 
RESULTS 
REFERENCES 

CHAPTER 4 
SIX MARKETING TYPOLOGIES IN SEARCH OF A CUSTOMER 
(WITH APOLOGIES TO LUIGI PIRANDELLO)
INTRODUCTION
The VALS (Values and Life Styles) Typology
THE CLARITAS TYPOLOGY 
These sixty-six categories and their subcategories are shown beJow:  
GRID-GROUP THEORY
IN DEFENCE OF SHOPPING
REFERENCES 

CHAPTERS 5 
THE RELATION BETWEEN CULTURE AND PSYCHOLOGICAL PROCESSES OF CONSUMERS: ATTRIBUTES-CONSEQUENCES-VALUES 
LINKAGES VARIATIONS
MEANS-END THEORY IN CROSS-CULTURAL CONTEXTS 
DYNAMIC APPROACH TO CULTURAL ORIENTATION 
IN STYLES OF THINKlNG
METHODOLOGY
General Study Design  
Participants
Priming Manípulatíons, 
Measurement of MEC Linkages 
RESULTS
Quantitative Variations in A-C and C-V Linkages
MEC Linkage Complexity  
DISCUSSION
REFERENCES, 
APPENDIXA
APPENDIXB 
 
CHAPTER 6 
MARKETING RESEARCH PROCESSES. A PERSPECTlVE OF THE FUTURE 
FROM A QUALITATIVE VIEW
INTRODUCTION 
METHODOLOGY 
RESULTS
Marketing Bibliornetrics Analysis According to Research Focus 
Analysis ofthe Experts' Results
 
CONCLUSIONS
 
REFERENCES

  • BUS043000 NEGOCIOS ECONÓMICOS > Márketing > General (Principal)
  • Mercadeo y Publicidad