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Contents
INTRODUCTION
UNIT 1
GETTING TO KNOW THE CIDPHP
Getting to know the CIDPHP
Who are we?
What are our roles and responsibilities?
Flow of information in the CIDPHP
Unit Wrap-Up
Unit summary
UNIT 2
LEARNING HOW TO DESIGN AN EDUCATIONAL CAMPAIGN
Strategies for Developing a Health Promotion Campaign
Planning a health promotion campaign
Campaign vs Presentation
Deciding on the channels and materials
Analyzing the language of a campaign:
lay terms vs medical/technical terms
Collecting information: surveying for a successful campaign
What are surveys?
Why should you conduct a survey?
How do you prepare a survey?
What tools can you use?
How do you analyze the results of your survey?
Writing the report on a health promotion campaign
Making your writing more effective
Unit Wrap-Up
Unit summary
UNIT 3
GETTING A JOB AT THE CIDPHP
Writing a résumé
Writing a cover letter
Useful grammar tips for writing a cover letter
Creating your profile in Linkedin
Writing an attractive and informative heading
Having a Job interview
Unit Wrap-Up
Unit summary
UNIT 4
LEARNING ABOUT NON COMMUNICABLE DISEASES (NCDS)
Learning about non-communicable diseases
Summarizing the case
Case study
The Educational Campaign
Assessing your Campaign
Reflecting on your campaign
Writing the report on your campaign
Unit Wrap-Up
Unit summary
UNIT 5
LEARNING ABOUT COMMUNICABLE OR INFECTIOUS DISEASES
Learning about communicable or infectious diseases
Case study
The Educational Campaign/ campaign
Assessing your campaign
Reflecting on your campaign
Writing the report on your campaign
Unit wrap-up
Unit Summary
UNIT 6
LEARNING ABOUT VIOLENCE
Learning about violence
Case study
The Educational Campaign/ Campaign
Assessing your campaign
Reflecting on your campaign
Writing the report on your campaign
Unit Wrap-Up
Unit summary
UNIT
BILINGUALISM AND PROMOTIONS IN THE CIDPHP
Promotion opportunities in the CIDPHP
Preparing for your exam
Unit Wrap-Up
Unit summary
REFERENCES
Pregrado en Estudios Internacionales y Español de la Universidad de Alabama (EE.UU.). Magíster en TESOL Studies de la Universidad de Leeds (Inglaterra). Docente y coordinadora de los programas de Inglés con énfasis en cultura del Departamento de Lenguas Extranjeras del Instituto de Idiomas, Universidad del Norte (Colombia).