Alicia L. Yáñez Moneda

Director of the BA Program in Hospitality and Tourism Management at the Universidad Popular Autónoma del Estado de Puebla, with an MA in Quality Engineering and a Ph.D. in Management and Marketing. She has worked in the food industry as a Development Engineer and Production Manager. She has been teaching for 15 years in the areas of quality, operations management, and management strategies applied to services. Her areas of research are fair tra­de, responsible consumption, destination and relationship marketing, tourism, and new trends.